Not familiar with SqwishLand? The silly-sounding rubbery characters originally made great pencil toppers when they were first introduced in vending machines several years ago. The characters were rebranded in 2010 as SqwishLand, after kids in focus groups told the company they call them squishies. Today (and 60 million kooky collectibles later) SqwishLanders are the original ¾” rubbery collectible characters sold in stores and vending machines and only the original carries a unique code for playing online at the popular www.SqwishLand.com. With over 750,000 online registered members since August 2010, this fun website is the place to be after school, sports and dinner.
Specialty, drug, craft and toy retailers love SqwishLanders because they practically sell themselves. The collectible craze is irresistible when investing a quarter or two in a vending machine. In late 2010 several store-shelf items were launched, from an affordable $3 Mystery Capsule to a $19.99 Party Pack. Each new SqwishLand product enhances the online SqwishLand virtual experience.
With the success and demand for SqwishLand, the company has launched several innovative concepts in 2011, making their debut at the American International Toy Fair. Visitors to SqwishLand Booth 3343 will marvel at new DIY SqwishLand kits, playsets with Webisode video edit tools and a “Sqwabitat tote” to house up to 100 characters! Plus there’s a mobile app, new encapsulated toys and membership cards. Most amazing may be the free iPhone app called SqwishFinder that guarantees kids will find the nearest SqwishLand retailer by entering a zip code nearest to them.
Mommy Bloggers have been buzzing about SqwishLand for months. “SqwishLand animals are taking So. Cal by storm and edging out the Silly Bandz for the new ‘Mommy can I...’ must have item. It’s like a perfect storm of cute, collectible, and well... squishy. I would like to add... so reasonably priced.” -- Momfluential Media
