SqwishLand launches new toy lineup

The virtual world of SqwishLand recently welcomed the new year with a revamped look and new exciting game features. Now SqwishLand Retail, LLC launches new SqwishLand toys to get 2012 off to a great start!

Some of these include the newly added Pig and Panda blank toy canvas, DIY SqwishLand, which is a favorite among mom bloggers. Kids will also be more inspired to save up when they have a cute and colorful piggy bank like the Sqwowfish and Sqwalligator Collector Bank. The bank also features another great way to display your favorite SqwishLand toys.

Joining the popular craze of soft ‘n squishy SqwishLand toys are the sqwAvatar Kids, the toy version of the human characters in the virtual game. Collect all 30 of these adorable sqwAvatar Kids toys.

As if those aren’t enough, SqwishLand also added the Surprise Mix and the SqwishLand Collector series. There's also the SqwishPak, which is perfect for the beginner SqwishLand collector.

Read more about the newest SqwishLand toy lineup at http://www.kidsturncentral.com/topics/toys/tn021012x.htm

The Father of SqwishLand

SqwishLand toys and the virtual game SqwishLand.com undeniably have a huge following. Kids today are crazy about SqwishLand. If you're one of the avid fans of the soft ‘n squishy toys, you might be wondering how this all began. Who is the person that started this soft n' squishy craze?

Get to know the father of SqwishLand, Dax Logue! In this article by TD monthly, he tells us how the idea started and what challenges he had to face to get to where he is today.

Here's a sneak peek of the interview:

Q. How did you come up with the idea for your first product?

A. I used to use other companies’ IP to promote a design. One day, after sending out a $175,000 check to the IP holder I said, "I could come up with toys kids would like and keep this expenditure in house." Shortly after that, I formed my own studio and we started studying the market for what was hot. I guess the answer to your question is we studied trends and jumped in!