Monday, June 27, 2011

ASTRA Specialty Toy Showcase Part II

Lori Cunningham and  Shellie Driscoll attended the ASTRA Showcase in Anaheim last week to see fun toys perfectly suited for the specialty toy market.     Check out why Sqwishlanders is one of their favorites from the show



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Tuesday, June 14, 2011

PinayMama's Sqwishland.com Review and Giveaway

"My little boy Elijah is fond of using the internet. He asks for Youtube videos and sometimes online games whenever he’s bored with his building blocks. I make sure to supervise him when watching Youtube since he can click the mouse already and look for videos he wants.

I received a six pack tube from Sqwishland and tried it immediately. Elijah keeps on saying “animals!animals” when we are about to log in. The site is very colorful and I am sure your kids will love it too!"

-PinayMama

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Friday, June 10, 2011

Press Release: Sqwishland Toys are Dr. Toy Approved!

SCOTTSDALE, AZ, June 10, 2011 /24-7PressRelease/ -- Recently, Dr. Toy, the world's first website that offers professional guidance on the best in toys and educational products, awarded two Sqwishland toys, DIY Sqwishland and Soft'n Squishy Bracelets, with the Dr. Toy's Best Vacation Children's Product for 2011. The award-winning site provided by The Institute for Childhood Resources, chose the DIY Sqwishland and Soft'n Squishy Bracelets to be put in the long list of its year-round award-winning toy and children's products.

What is it about these two Sqwishland toys that makes them the best of the best? With the fame of the online game,
http://www.sqwishland.com, and the pencil toppers sold in vending machines and retail stores, the DIY Sqwishland offers kids to have a chance to become a toy designer and see theur work go into production to be one of the Sqwishland toy collectibles. Kids can choose from the DIY Sqwishland Parrot or Frog with six more styles to be announced soon. Each box set includes a 5-inch blank Sqwishland character, 6 acrylic paints, a brush and a code to unlock the online gallery where all the masterpieces of kids will be showcased. Each month, the online community will vote for a favorite DIY design. The winning designs will be known as the newest rare Sqwishland characters known as The Art Series. There will be more than 50-kid designed winning Sqwishlanders.

Another winning Sqwishland toy is the Sqwishland Soft'n Squishy Bracelet, a fun way for Sqwishland fans to bring their Sqwishland collection while they're on the go. Kids can customize the bracelet with their favorite Sqwishlanders. They can swap out different animals depending on their mood and outfit for each day. No two bracelets are the same and they come in four cool colors. There's also a free Sqwishland pet that comes with every bracelet, as well as an Unbelievably Rare Sqwishlander in a capsule.

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Thursday, June 9, 2011

100,000,000 REASONS WHY SQWISHLAND™ IS THE MOST EXCITING LICENSING OPPORTUNITY AT RETAIL, ON THE WEB AND ON MOBILE PLATFORMS


Scottsdale, AZ (May 3, 2011) – On June 24, 2011 yet another container containing 2.2 million soft ’n squishy™ collectibles will be loaded onto a ship bound for the United States, marking the 100,000,000 milestone for the product which sparked the collectible craze – SqwishLand. As the least expensive web- and mobile-enriched toy ever, these popular low-priced toys have led to the coining of the toy industry phrase “cent-sational toys,” offering a recession-proof alternative to higher-cost toys with a high-quality online MMOG and mobile interactive experiences to delight today’s tech savvy kids. 

The huge sales of SqwishLand products have led to 600,000 monthly users on Sqwishland.com just since August 2010, making it one of the fastest-growing MMOGs ever. Now, Sqwishland is expanding its presence via licensing, making unique online codes available for licensed products to give licensees access to this popular and growing digital franchise. SqwishLand is making its debut to the licensing community next month at the International Licensing Expo in Las Vegas (Booth #1675).

The humble origins of SqwishLand’s small rubber “pencil topper” collectibles craze began with the ubiquitous red vending machines, expanding to over 600,000 machines across the country, and has since transitioned into retail across specialty stores, as well as drug and grocery accounts. With the inclusion of a unique online code for free game play on Sqwishland.com inside every toy capsule, SqwishLand quickly drew kids to the web and onto mobile devices. With such interconnectivity, word of mouth among kids, mommy bloggers, other social sites on the Internet have been powerful marketing media for the SqwishLand brand.


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Sqwishland Featured on Mummy Mayhem

Sqwishies from Sqwishland
"Forget Pokemons and Bakugans, people...there's a new craze in town...!

Sqwishies are the latest craze in the States, and they're hitting our stores. My boys were sent some 'capsules' of Sqwishies - which are basically little, soft, squishy (get it?) figurines (pets, if you will) that fit on to the ends of pencils. You can collect different types: regular, rare, ultra rare, crazy rare and the most sought after - Sqwabble. (The 9yo keeps talking about the Sqwishies 'evolving from' - just like in Pokemon!) You can collect them and also play online with them in a virtual setting at www.sqwishland.com. Kids can take care of their pet, feed it, play against others in what the company is calling a 'safe' environment."
-Mummy Mayhem

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Friday, June 3, 2011

Sqwishland’s Play and Win Contest Extended!

Good news for Sqwishland Pinoy fans! Sqwishland is extending the Play and Win: Sqwishland Pinoy Contest until June 30, 2011. Now, Filipino kids have more chances to join the Sqwishland raffle and win lots of cool items and more Sqwash. Proudly created by Filipinos, there are hundreds of Sqwishland special codes inside the toy capsules that are sure winners.

To join the raffle, here’s what Filipino Sqwishland players should do:

Step 1 - Create an account at Sqwishland.com
Step 2 - Enter your Sqwishcode
Step 3 - You will be notified if you have a winning code
Step 4 - Your parent will receive an email notification on how to
claim your prize

The Prizes in store for the lucky winners include:

1 Grand Prize of Php 50,000 Cash
3  Prizes of Apple iPod Touch 8GB
10 Prizes of Php 5,000 Cash Each
100 Different Sqwishland Collection Worth Php 2,000 Each

Promo Period: May 1 to June 30, 2011
Deadline of Claiming of Prizes: On or before July 30, 2011
Per DTI-NCR Permit No. 3645 Series of 2011

The Sqwishland 6 pack tube is now available at participating Toy Kingdom, Toys R Us and Ollie & Co. Stores or any SM Mall Outlets. For every purchase of the Sqwishland 6 pack tube, Filipino kids can redeem a FREE Premium Membership in Sqwishland for 3 months.

Don’t let the Sqwishland fun stop there. To keep on enjoying all the features of Sqwishland, kids can subscribe to a Premium Membership when the FREE membership expires. Upgrading to a Premium Membership is easy, just ask your parents to help you pay via PayPal or Credit Card.

Developed by Sqwishland LLC, a company based in Scottsdale, Arizona, with offices in Melbourne, Australia. Sqwishland.com is created and managed by their team in Manila, Philippines. Filipinos can now get a taste of their own country's creativity and hard work with the launch of SqwishLand Retail in the Philippines.

A collectible craze with kids in the United States of America, SqwishLand toys are cute adorable animal like characters that fit in the palm of your hand. Now that it's available in the Philippine market, Filipino kids can now experience the joys of having a collection of Sqwishlanders and play with them in the online game.

What is it about Sqwishlanders that kids just can't get enough of? Ever since its arrival in the toy world, school kids have been going crazy for those little rubber pencil toppers. Sqwishlanders, are commonly bought at vending machines in various stores in U.S.A. Each Sqwishland toy is contained in a capsule, which comes with a strip of paper. This strip of paper is key because it holds a SqwishCode. A SqwishCode can be used online at SqwishLand.com where it unlocks fun new bonuses inside of the game. Using the codes you can unlock outfits, homes, virtual Sqwishlanders, and so much more. Players can chat, play minigames, and participate in other activities with one another in this colorful virtual world. In SqwishLand, the kid’s toys come to life and they can play with them in a whole new way!

Joining Sqwishland.com is absolutely free for everyone of all ages. There is also a Premium Membership that will allow players to access more areas, play more minigames. Some minigames and areas in Sqwishland cannot be accessed with a free membership. More minigames means more Sqwash to be won. Players can get more clothes for their avatars and buy more cool items for their Sqwishlanders. Players can also earn more Sqwishland XP (points) because there will be more quests once you are a Premium Member.
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SqwishLand LLC is a joint venture between Brand Vending of Scottsdale, AZ and FunGuy Studios of Phoenix, AZ. The company distributes over 500 different collectible soft 'n squishy collectibles and other toys based on its hugely popular online game SqwishLand.com

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Thursday, June 2, 2011

Brand Unveils Limited Edition Luminous Sqwish Series


SCOTTSDALE, AZ -- Now available from Brand Vending Products is the latest addition to its popular Sqwishland line, a glow-in-the-dark limited edition mix.

Sqwishland animal figurines are packed in 1" capsules accompanied by unique codes that purchasers can redeem for "Sqwish Cash" when playing the online Sqwishland game.

According to Brand Vending's international sales manager, Craig Goodman, the company often "seeded" bags of standard Sqwishland toys with luminous versions, and demand for these has been so high that the company decided to launch a pure mix.


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