100,000,000 REASONS WHY SQWISHLAND™ IS THE MOST EXCITING LICENSING OPPORTUNITY AT RETAIL, ON THE WEB AND ON MOBILE PLATFORMS

Scottsdale, AZ (May 3, 2011) – On June 24, 2011 yet another container containing 2.2 million soft ’n squishy™ collectibles will be loaded onto a ship bound for the United States, marking the 100,000,000 milestone for the product which sparked the collectible craze – SqwishLand. As the least expensive web- and mobile-enriched toy ever, these popular low-priced toys have led to the coining of the toy industry phrase “cent-sational toys,” offering a recession-proof alternative to higher-cost toys with a high-quality online MMOG and mobile interactive experiences to delight today’s tech savvy kids. 

The huge sales of SqwishLand products have led to 600,000 monthly users on Sqwishland.com just since August 2010, making it one of the fastest-growing MMOGs ever. Now, Sqwishland is expanding its presence via licensing, making unique online codes available for licensed products to give licensees access to this popular and growing digital franchise. SqwishLand is making its debut to the licensing community next month at the International Licensing Expo in Las Vegas (Booth #1675).

The humble origins of SqwishLand’s small rubber “pencil topper” collectibles craze began with the ubiquitous red vending machines, expanding to over 600,000 machines across the country, and has since transitioned into retail across specialty stores, as well as drug and grocery accounts. With the inclusion of a unique online code for free game play on Sqwishland.com inside every toy capsule, SqwishLand quickly drew kids to the web and onto mobile devices. With such interconnectivity, word of mouth among kids, mommy bloggers, other social sites on the Internet have been powerful marketing media for the SqwishLand brand.


Read more