"They are officially called Soft ‘n Squishy, buy my kids call these darling little toys “squishies”. We have about 40 of the tiny, soft, little collectible toys. They draw houses with chalk on the driveway and play with these little toys for hours. "
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Monday, August 29, 2011
Thursday, August 25, 2011
Families.com - Squishland: Fun Place to Play Online
"I am not sure what the appeal is to tiny toys but there is undoubtedly an appeal. Children seem to love tiny toys they can take with them in their pocket, collect, trade, and play pretend with. I remember being a child and loving my little Smurf and Strawberry Shortcake figures. Remember Clown Arounds in the 80s? I had a million of those little guys as well. Maybe the appeal is being able to take your little imaginative play land with you wherever you go. The same imaginative play and fun comes in a tiny package; Sqwishland."
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Saturday, August 20, 2011
SqwishLanders are the next ‘It’ Toys
PRESS RELEASE
In the toy industry, there will always be that toy that gets its well-deserved time in the spotlight. Last year, Silly Bandz was the ‘It’ toy for kids. This year, with kids going back to school, the very affordable colorful rubber pencil toppers known as SqwishLanders are predicted to become the next ‘It’ toys.
Very light on the pocket, SqwishLanders are toy collectibles that are popularly bought at vending machines. Developed by Scottsdale-based toymaker SqwishLand LLC, these small rubber critters are encapsulated with a code that kids can enter in the online game, SqwishLand.com where SqwishLanders come to life.
“The vending-machine industry is an antique business model—you put a quarter in a machine and crank something out. With our website, we’ve added 21st century technology,” SqwishLand co-founder, Graeme Warring said in an interview with The Arizona Republic.
Since their launch in 2006, SqwishLand LLC has sold about 100 million SqwishLanders. In the online game, kids can register for free to play minigames, join the community activities, earn SqwishLand XP points and level up with their SqwishLand pets. It currently has close to 700,000 active users since its launch a year ago.
SqwishLanders have become more than just vending toys. SqwishLand LLC also developed toys based on the popular collectible toy craze—from SqwishLand art kits, toy bracelets, to iPhone apps and the much-awaited Android app. The company is also holding a SqwishLand design contest, the DIY SqwishLand Talent Search, where they are on a hunt for the next SqwishLand toy collectible design made by SqwishLand fans.
It’s not only the SqwishLanders in capsules that are creating a buzz in the toy industry. Recently, Dr. Toy, the world’s first website that offers professional guidance on the best in toys and educational products, awarded two SqwishLand toys. The DIY SqwishLand art kit and Soft ‘n Squishy Bracelets were given the Dr. Toy’s Best Vacation Children’s Product for 2011 title.
The original SqwishLander toys in capsules have also received a couple of awards including the Top Fun Award by Tillywig Toy Awards Program, Media Of The Year Award by Creative Child Magazine’s 2011, and 2011’s Most Innovative Toy Award by the 10th Annual Philippine TOYCON 2011.
The craze that started in the United States has now made its way to toy markets in North America, and recently in Australia, Philippines, and China. A Europe SqwishLand invasion is also in the works.
“We see it as very expandable,” Lauri Logue of SqwishLand LLC, told The Arizona Republic.
What’s in store for SqwishLand? Warring added that they’re hoping to bring in an outside investor to help continue growing their brand within the next year. He also envisions SqwishLand play centers and even a television show in the near future.
In the toy industry, there will always be that toy that gets its well-deserved time in the spotlight. Last year, Silly Bandz was the ‘It’ toy for kids. This year, with kids going back to school, the very affordable colorful rubber pencil toppers known as SqwishLanders are predicted to become the next ‘It’ toys.
Very light on the pocket, SqwishLanders are toy collectibles that are popularly bought at vending machines. Developed by Scottsdale-based toymaker SqwishLand LLC, these small rubber critters are encapsulated with a code that kids can enter in the online game, SqwishLand.com where SqwishLanders come to life.
“The vending-machine industry is an antique business model—you put a quarter in a machine and crank something out. With our website, we’ve added 21st century technology,” SqwishLand co-founder, Graeme Warring said in an interview with The Arizona Republic.
Since their launch in 2006, SqwishLand LLC has sold about 100 million SqwishLanders. In the online game, kids can register for free to play minigames, join the community activities, earn SqwishLand XP points and level up with their SqwishLand pets. It currently has close to 700,000 active users since its launch a year ago.
SqwishLanders have become more than just vending toys. SqwishLand LLC also developed toys based on the popular collectible toy craze—from SqwishLand art kits, toy bracelets, to iPhone apps and the much-awaited Android app. The company is also holding a SqwishLand design contest, the DIY SqwishLand Talent Search, where they are on a hunt for the next SqwishLand toy collectible design made by SqwishLand fans.
It’s not only the SqwishLanders in capsules that are creating a buzz in the toy industry. Recently, Dr. Toy, the world’s first website that offers professional guidance on the best in toys and educational products, awarded two SqwishLand toys. The DIY SqwishLand art kit and Soft ‘n Squishy Bracelets were given the Dr. Toy’s Best Vacation Children’s Product for 2011 title.
The original SqwishLander toys in capsules have also received a couple of awards including the Top Fun Award by Tillywig Toy Awards Program, Media Of The Year Award by Creative Child Magazine’s 2011, and 2011’s Most Innovative Toy Award by the 10th Annual Philippine TOYCON 2011.
The craze that started in the United States has now made its way to toy markets in North America, and recently in Australia, Philippines, and China. A Europe SqwishLand invasion is also in the works.
“We see it as very expandable,” Lauri Logue of SqwishLand LLC, told The Arizona Republic.
What’s in store for SqwishLand? Warring added that they’re hoping to bring in an outside investor to help continue growing their brand within the next year. He also envisions SqwishLand play centers and even a television show in the near future.
Wednesday, August 17, 2011
GiftShopMag.com: Squishlanders Hugh Each Other..
August 15th, 2011
Squishlanders Hugh Each Other to Celebrate Winning the 2011 Creative Child Award
Press ReleaseHugs all around! As those who play in this fabulous, virtual world know, the fun-loving Sqwishlanders are always smiling and having fun, so all the hugs must be to celebrate an especially happy occasion. And it is… the judges at Creative Child just bestowed Sqwishland with its 2011 Media of the Year Award.
To receive a Creative Child award, products are thoughtfully reviewed by the very folks who buy them – moms, educators and caregivers. Only one product per category can win a Media of the Year award. For each category, additional winners are awarded either the Preferred Choice Award or the Seal of Excellence. All winners must exceed expectations for nurturing creativity and education in children.
Sqwishland website with 12pk SqwishLanders for online play • Ages 4+ • $9.99 2011 Media Of The Year Award in the Online Interactive Play category
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Wednesday, August 10, 2011
Sqwishland Toys Featured on AZCentral.com
Tiny, colorful rubber Sqwishies animals usher in new craze
by Kevin Cirilli - Aug. 10, 2011 12:00 AM
The Arizona Republic
"Silly Bandz are out and Sqwishies are in, at least according to Phoenix sixth-grader Alyssa Maldonado.
Scottsdale-based toy maker Sqwishland LLC is banking that kids headed back to school agree with her and continue to purchase the marble-size, colorful rubber animals, priced starting at a quarter in vending machines."
Read more: http://www.azcentral.com/arizonarepublic/business/articles/2011/08/09/20110809scottsdale-based-sqwishies-tiny-rubber-animals-craze.html#ixzz1UhPFXKiP
by Kevin Cirilli - Aug. 10, 2011 12:00 AM
The Arizona Republic
"Silly Bandz are out and Sqwishies are in, at least according to Phoenix sixth-grader Alyssa Maldonado.
Scottsdale-based toy maker Sqwishland LLC is banking that kids headed back to school agree with her and continue to purchase the marble-size, colorful rubber animals, priced starting at a quarter in vending machines."
Read more: http://www.azcentral.com/arizonarepublic/business/articles/2011/08/09/20110809scottsdale-based-sqwishies-tiny-rubber-animals-craze.html#ixzz1UhPFXKiP
Tuesday, August 2, 2011
Zibbers Now Canadian Distributor for Sqwishland
SCOTTSDALE, AZ 2011-08-02 - Toronto-based Zibbers Inc. is now the exclusive Canadian distributor of SqwishLand, the company behind the soft 'n squishy™ rubbery characters that come with a code for online gameplay.
Previously available only in vending machines, SqwishLand's products can now be found in specialty, drug, craft and toy stores. The company has sold 100 million of the collectibles in the five years they've been on the market. SqwishLand.com has close to 700,000 active monthly users.
Zibbers, Inc. will help bring two new SqwishLand products to market in Canada: The DIY SqwishLand Kit and the SqwishLand soft 'n squishy™ bracelet. They'll also increase distribution of the original SqwishLand soft 'n squishy™ characters and online game codes in capsules.
Read more:
Previously available only in vending machines, SqwishLand's products can now be found in specialty, drug, craft and toy stores. The company has sold 100 million of the collectibles in the five years they've been on the market. SqwishLand.com has close to 700,000 active monthly users.
Zibbers, Inc. will help bring two new SqwishLand products to market in Canada: The DIY SqwishLand Kit and the SqwishLand soft 'n squishy™ bracelet. They'll also increase distribution of the original SqwishLand soft 'n squishy™ characters and online game codes in capsules.
Read more:
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