"Kids love them because they’re adorable and collectible. Meanwhile, parents love them to because they’re cheap, and provide tons of value. That is because each Sqwishlander character comes with a code to unlock a component to play with on Sqwishland.com, which is a virtual game world for kids that is full of adorable Sqwishlander characters. To date there are over half a million kids playing online at Sqwishland."
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